Organic Grower Adopts RFID (Radio Frequency Identification)
Organic Alliance reported Tuesday it has agreed to implement the GS1 System to track produce to improve traceability and consumer safety. The U.S. organic industry grew 21% to reach $17.7 billion in consumer sales in 2006 yet consumers are increasingly more concerned about the origin and safety of produce due to food recalls and produce warnings, according to the company. GS1 provides standards for accurate identification of products and locations through the use of barcodes, electronic product code RFID tags. The GS1 System offers a technology to identify recalls.
Organic Alliance to introduce GS1 technology for Organic Produce
GS1 system enables global tracing and accountability of organic produce pinpointing the farm and even the row on which it was grown. New Jersey, Organic Alliance, Inc. (Pink Sheets: ORGC ), with plans to be a world leader in sales and marketing of USDA certified organic products, announced today that it has agreed to implement the GS1 System to track its produce in order to improve traceability and consumer safety.
GS1 is a global organization with an integrated system of standards that provides accurate identification of products and locations through the use of standards, barcodes and Electronic Product Code/Radio Frequency Identification (EPC/RFID) tags. The GS1 System can play a vital role in product recalls, because it enables product traceability. GS1 standards make traceability systems possible on a global scale across the supply chain.
The U.S. organic industry grew 21% to reach $17.7 billion in consumer sales in 2006 yet consumers are increasingly more concerned about the origin and safety of produce due to food recalls and produce warnings. "Utilizing the GS1 System, we have the ability to not only track our produce back to the farm of origin, but all the way down to the actual row on which it was grown. The rapid growth of the organic industry makes an effective tracking system on the produce a necessity and we are pleased to take this leadership role through our initial agreement with GS1" said Tom Morrison, chief executive officer of Organic Alliance Inc. "Consumers should be confident that their food is not contaminated. They should not have to fear eating foods because of national recalls, and at organic Alliance, we want to offer our consumers timely information when recalls happen. This is also beneficial for farmers and the FDA because the GS1 product labels and technology expedite tracking, quickly isolating the problem to a specific farm and clearing other safe products."
Publication date: 8/11/2008
Organic Alliance, Inc
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